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Privacy Policy

Privacy Policy

Introduction

WiiZARD MARKETING (a division of WiiZARD GROUP LTD) is committed to protecting your privacy and ensuring that your personal information is handled safely and responsibly. This Privacy Policy explains what personal data we collect about you when you use our website (wiizardmarketing.co.uk) or engage with our services, how we use and protect that data, and your rights under the UK General Data Protection Regulation (UK GDPR) and other applicable laws.

WiiZARD GROUP LTD is a company registered in England and Wales (Company Number 16208019), with its registered address at Office 28, Cranbourne Drive, Church, Accrington, BB5 4DH, United Kingdom. For data protection law, WiiZARD GROUP LTD (trading as WiiZARD MARKETING) is the “data controller” of the personal data collected via this website.

We will never sell or rent your data to third parties. We only share your information as described in this policy – for example, with trusted service providers who help us run our business, or where we are required to do so by law.

Personal Data We Collect

We may collect and process various types of personal data about you when you interact with us, including:

  • Contact and Enquiry Information: When you contact us via our website forms, live chat/chatbot, or email, we collect personal details such as your name, email address, phone number, company/organisation name, and the content of your message or enquiry. This includes information provided when you request a consultation, ask a question through our chatbot, or otherwise engage with us for business enquiries.

  • Newsletter Sign-Up Details: If you subscribe to our newsletter or marketing updates, we collect your name (optional) and email address to send you our latest news, blog updates, and promotional content. We will also record your consent and communication preferences when you sign up.

  • Website Usage Data (Analytics): When you visit wiizardmarketing.co.uk, we automatically collect certain information about your device and usage of the site through cookies and similar technologies. This may include your IP address, browser type and version, operating system, referral source, pages viewed, links clicked, and timestamps of visits. We use Google Analytics and other analytics tools to gather this information in order to understand how visitors use our site and to improve user experience. This data is generally aggregated and does not directly identify you, but it may be linked to other identifiers like an IP address or cookie ID.

  • Advertising and Tracking Data: We use retargeting pixels and tags (such as the Facebook Pixel and Google Ads conversion tracking) on our site. These tools record information about your visit (for example, which pages you viewed or actions you took) and enable us to show you relevant advertisements on platforms like Facebook/Instagram or Google. This data may include a unique identifier for your device or browser and the fact that you visited our site, which is then used to personalise marketing messages you see elsewhere.

  • Additional Information You Provide: You may provide personal data to us in other ways, such as if you participate in a survey, comment on our social media pages, or give us feedback. In such cases, we will collect whatever information you choose to give (for example, your opinions and any contact details you provide).

We do not knowingly collect any personal data from children under 18. Our website and services are intended for adults and businesses. If you are under 18, please do not provide your information without permission from a parent or guardian.

How We Use Your Data

We use the personal information we collect for specific purposes, by data protection law. These purposes include:

  • Providing and Improving Our Services: To respond to your enquiries, requests or quote submissions – for example, if you contact us via a form or chatbot, we will use your details to reply to you and provide the information or services you asked for. If you become a client, we will use your information to carry out our services, manage the relationship, and communicate with you about project work.

  • Marketing and Communications: To send you our email newsletter, industry updates, or marketing communications that you have subscribed to or that are otherwise permitted. We only send marketing emails if you have consented to receive them (or if you are an existing customer and the communication is related to similar services you received, as allowed by law). You can opt out of marketing communications at any time.

  • Personalisation and Retargeting: To personalise the content and ads you see, both on our site and on other platforms. For instance, data collected via cookies and pixels allows us to recognise when you revisit our site and to tailor our advertising on sites like Facebook or Google so that it is more relevant to you. This is typically based on your previous interactions with our website.

  • Analytics and Performance: To analyse traffic to our website and understand user behaviour. We use analytics data to see how our website is used, which pages or content are most popular, how users move through the site, and so on. This helps us improve our website design, content strategy, and marketing campaigns.

  • Site Functionality and Security: To maintain the functionality and security of our website. For example, we may use certain necessary cookies or tools to prevent fraudulent activity, debug errors, or ensure that our contact forms and other features work properly. We may also process data (like IP addresses or user-agent strings) to detect and block malicious or unauthorised activity, keeping our site and users secure.

  • Legal and Regulatory Compliance: To comply with our legal obligations and regulatory requirements. For instance, we may keep records of transactions or communications as required by law, or use your data to fulfil reporting obligations, cooperate with law enforcement requests, or defend our legal rights in case of a dispute.

  • Internal Record-Keeping: To manage our business operations, such as maintaining customer databases, financial records, and email lists. Personal data may be stored in our Customer Relationship Management (CRM) system so we can keep track of communications and project history, or in our financial system for invoicing and accounting if you become a client.

We will only use your data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another related reason and that reason is compatible with the original purpose. If we need to use your data for an unrelated purpose, we will notify you and explain the legal basis for that new use.

Legal Basis for Processing

Under the UK GDPR, we must have a valid “legal basis” to process your data. Depending on the context, we rely on one or more of the following legal bases:

  • Consent: We will ask for your consent to process your data for certain purposes when required. For example, we rely on your consent to send you marketing emails/newsletters, and we obtain consent via the cookie banner to place non-essential cookies (such as analytics and advertising cookies) on your device. Where we process data based on consent, you have the right to withdraw your consent at any time.

  • Performance of a Contract: If you become a client of WiiZARD MARKETING or request our services, we will process your data as necessary to enter into or fulfil our contract with you. For instance, using your contact and payment details to provide a service you’ve requested, or to take pre-contract steps at your request (such as discussing a proposal or providing a quote).

  • Legitimate Interests: In some cases, we process personal data because it is in our legitimate interests to do so, and we have assessed that your rights and interests do not override those interests. For example, it may be our legitimate interest to use certain analytics data to improve our website’s user experience, to retain basic contact details of past enquiries for a short period to follow up on business leads, or to send existing customers marketing about similar services. When we rely on legitimate interests, we will only do so in ways you would reasonably expect and that have minimal privacy impact. You have the right to object to processing based on our legitimate interests (see “Your Rights” below).

  • Legal Obligation: We may need to process and retain certain personal data to comply with a legal obligation. For example, UK tax and accounting laws require us to keep records of transactions (which may include client names and payment details) for a certain period. We might also process personal data if required to comply with a court order or to meet obligations under data protection law (such as responding to your requests regarding your rights).

We do not generally collect or process any sensitive personal data (also known as “special category” data, such as health information, political opinions, etc.) through our website. We also do not engage in purely automated decision-making that produces legal or similarly significant effects on individuals. All processing of personal data we undertake is supported by one of the bases above.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies (such as pixels and web beacons) to provide a better user experience and to help us understand how our site is used. Cookies are small text files that are placed on your device (computer, tablet, smartphone) when you visit a website.

We use the following types of cookies on wiizardmarketing.co.uk:

  • Essential Cookies: These cookies are necessary for the basic functioning of our website. For example, they remember your cookie consent preferences and enable core site features. Essential cookies do not require your consent under the law, as they are needed for the site to operate.

  • Analytics Cookies: We use analytics cookies (e.g., from Google Analytics) to collect information about how visitors interact with our site. This includes statistics on website traffic, pages visited, time spent on each page, and any errors encountered. The information collected is aggregated and helps us improve our website’s performance and content. Google Analytics may set cookies that persist for a set duration (for instance, Google Analytics cookies typically last for 30 minutes up to 2 years, depending on the cookie) to recognise repeat visits. All data collected through analytics cookies is anonymised or pseudonymised; we do not use it to identify you personally. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on, or by rejecting analytics cookies through our cookie consent banner.

  • Advertising & Retargeting Cookies: Advertising cookies, including the Facebook Pixel and Google Ads cookies, help us deliver targeted advertisements to you on external platforms and measure the effectiveness of our ad campaigns. For example, the Facebook Pixel cookie allows Facebook to recognise that you have visited our site so that it can show you relevant ads from us when you use Facebook or Instagram. These cookies track actions such as visiting a page or clicking a link, and they may use a unique identifier to re-identify your browser across sites. We only deploy such advertising cookies with your consent. If you do not accept marketing cookies, your visit will not be tracked for retargeting purposes. You can adjust your ad preferences on those platforms directly (for example, via your Facebook ad settings or Google Ad Settings).

When you first visit our website, you will see a cookie notice or banner that allows you to accept or reject non-essential cookies. You can always change your cookie preferences or withdraw consent by adjusting your browser settings to block or delete cookies. Please note that if you disable certain cookies, some features of our site (such as video content or interactive features) may not function properly.

For more detailed information about cookies and how to control them, you can visit AllAboutCookies.org, which guides managing cookies for the most popular browsers.

Third-Party Services and Sharing of Data

To operate our website and deliver our services, we rely on several trusted third-party service providers. We only share personal data with these third parties to the extent necessary for them to perform their services on our behalf or to facilitate the purposes described in this policy. We ensure that all third-party processors we use are bound by contractual obligations to process your data securely and in compliance with applicable privacy laws. The main third-party services we use include:

  • Website Hosting and IT Providers: Our website is hosted on servers provided by a third-party hosting company. The servers are located in the UK, which means any data (including personal data in web server logs or in our website database) is stored on UK-based servers. Our hosting provider and IT support may have access to personal data stored on the server (e.g., through backups or logs) but only for troubleshooting, maintenance, or support, and under strict confidentiality.

  • Analytics Services (Google Analytics): As noted above, we use Google Analytics, a web analytics service provided by Google. Google Analytics uses cookies and similar technologies to collect information about website use and to report site trends. Google acts as a data processor for us, meaning it only processes the data collected through our site as we instruct and for our purposes. Google may process analytics data on servers outside the UK (for example, in the United States or EU countries). However, Google is certified under appropriate data transfer frameworks, and we have configured our Google Analytics to anonymise IP addresses where possible. You can refer to Google’s Privacy Policy for more details on how it handles data.

  • Advertising Platforms (Facebook and Google Ads): We use advertising tools provided by companies like Facebook (Meta Platforms, Inc.) and Google to conduct marketing campaigns. This includes the Facebook Pixel and Google Ads conversion tracking. These platforms act as independent data controllers for any personal data they collect through their pixels on our site. We do not receive personal data like your name or email from these pixels; instead, we receive aggregated reports about ad performance. However, these platforms may associate data from our site with your user profile on their service. Please refer to Facebook’s Data Policy and Google’s Privacy Policy for details on how they handle your information. We only use such pixels with your consent (via the cookie banner), and you can opt out or adjust your preferences at any time as described in the Cookies section above.

  • Email Marketing Service: We use a third-party email marketing platform (for example, Mailchimp, SendinBlue, or a similar service) to manage our newsletter subscriptions and send out emails. If you subscribe to our newsletter, your name and email address are stored on that platform’s servers. The email service provider acts as a data processor, only using your information to send emails on our behalf. They implement security measures and will not use your email for their purposes. Every marketing email we send includes an unsubscribe link managed through this provider. (If you unsubscribe, the provider will keep your email on a “do not contact” or suppression list to ensure we honour your opt-out.)

  • Customer Relationship Management (CRM) System: We maintain a CRM database (such as HubSpot, Salesforce, or a similar tool) to organise information about our clients and prospects. If you contact us or become a client, your contact details and communications with us may be stored in our CRM. This helps us track interactions and manage our business relationship with you. The CRM provider acts as a data processor for us, storing the data on their secure servers. Access to the CRM is restricted to our staff who need it. The data recorded may include notes of our communications, your contact information, company details, and the status of any projects or opportunities.

  • Chatbot / Live Chat Provider: If our website features a live chat or chatbot function (for instance, using a service like Intercom, Drift, or HubSpot Chat), any information you enter into the chat (such as your name, email, and the messages you send) will be processed by that third-party chat service provider. They provide us with the chat platform so we can communicate with visitors in real time. Chat transcripts and your details may be stored by this provider and are accessible to us for customer service purposes. These providers are also bound to protect your data and typically store data within the UK or EEA, or under approved transfer mechanisms if outside these areas.

  • Other Third-Party Tools: We may use additional services or plugins from time to time to enhance our website and marketing. For example, if we embed a YouTube video, YouTube (a Google service) might collect data through its cookies; or if we use a scheduling tool to book meetings, that tool will process the data you input (such as your name and email) to arrange the meeting. Wherever we integrate third-party content or functionality, we endeavour to ensure that your data is handled safely, and we will inform you where necessary. We remain responsible for protecting your data in these contexts.

Aside from the service providers above, we will not share your data with third parties unless one of the following conditions applies:

  • Legal Requirements: We may disclose information to government bodies, law enforcement agencies, or regulators if we are required to do so by law, or if disclosure is necessary to exercise, establish, or defend legal claims.

  • Business Transfers: In the unlikely event that we undergo a reorganisation, merger, or sale of our business (or any part of it), personal data may be transferred to the new owner as part of that transaction. If this happens, we will ensure your data remains protected and give you notice before your personal information becomes subject to a different privacy policy.

  • With Your Consent: We will share your data with other third parties (outside the scope of this policy) only if you explicitly ask us to or provide consent for us to do so.

Importantly, we do not sell your personal information to any third parties for their use. Any data we share is only as outlined above, and always in line with providing and improving our services.

Data Retention

We will keep your data only for as long as necessary to fulfil the purposes we collected it for, including satisfying any legal, accounting, or reporting requirements. Retention periods will vary depending on the type of data and our relationship with you. We have internal policies in place to review the data we hold and delete or anonymise it when it is no longer needed. Here are some general guidelines on how long we retain different types of data:

  • Enquiry and Contact Form Data: If you contact us with an enquiry (but do not become a client), we will retain your information and our response for up to 12 months from the date of our last interaction. We keep this information in case you have follow-up questions or to refer back to your enquiry if you contact us again. After this period, we will delete or anonymise the data, unless we have another lawful reason to keep it (for example, if you asked to receive our newsletter, or if the correspondence needs to be retained for legal purposes).

  • Client Data: If you enter into a contract with us and become a client, we will retain your data for the duration of our business relationship and thereafter for as long as necessary for administrative and legal purposes. For instance, we may keep contract information, project files, invoices, and correspondence for at least 6 years after the end of the contract. This period aligns with UK tax record-keeping requirements and the typical timeframe in which legal claims can be made, and it helps us maintain necessary records in case of any disputes or audits.

  • Marketing Subscription Data: If you have signed up for our newsletter or marketing emails, we will keep your data (e.g. name and email) on our mailing list until you unsubscribe or inform us that you no longer wish to receive our communications. If you opt out or unsubscribe, we will promptly remove you from the active mailing list, but we may keep your contact details in a suppression list indefinitely to ensure we respect your opt-out (i.e. so we don’t accidentally send you future communications).

  • Analytics Data: Data collected via Google Analytics and similar tools is stored according to the settings we’ve configured with those providers. Typically, Google Analytics retains website visit data for 14 months (or another period we determine) before it is automatically deleted from their systems. We do not personally identify users via analytics data, and we primarily use aggregated data for trends. Any internal reports we generate that contain aggregated, non-identifiable information may be stored indefinitely since they contain no personal data.

  • Cookies and Tracking Data: Cookies themselves have specific retention periods (expiry dates) set when they are placed on your device. Some cookies (like session cookies) expire as soon as you close your browser, while others (like persistent cookies for analytics or advertising) may last for several months or years unless you clear them. We honour those preset durations, and you can also clear cookies from your browser at any time to remove data stored in them. Any personal data derived from cookies that we store (for example, records of your cookie consent, or logs of page access tied to an IP address) is retained only as long as necessary for their purpose. For instance, we may keep a record of your cookie consent preference until that cookie is set to expire, plus a short additional period to demonstrate compliance.

  • Records for Legal Compliance: In certain cases, we may need to retain data longer than the periods above if required by law or if necessary to resolve disputes. For example, if we are involved in a legal dispute or receive a legal hold notice, we will retain relevant information until the issue is resolved and we are legally permitted to delete it. Additionally, if laws or regulations require us to keep specific information for a longer period (such as health and safety records or other statutory records), we will retain that information for the mandated duration.

After the applicable retention period has ended, we will either securely delete your data or anonymise it so that it can no longer be associated with you. If it is not feasible to delete data (for example, because it is stored in secure backups), we will isolate and protect it from further use until deletion is possible.

Your Rights Under Data Protection Law

Under the UK GDPR and related data protection laws, you have several important rights about your data. At WiiZARD MARKETING, we are committed to upholding these rights. You have the right to:

  • Access Your Data: You can request a copy of the personal data we hold about you, as well as information on how we process it (this is known as a Subject Access Request). We will provide this information free of charge within one month of receiving your request, unless the request is unusually complex (in which case we may extend the deadline by up to two further months, but we will inform you if this is the case).

  • Rectification: If any of the personal data we have about you is inaccurate or incomplete, you have the right to have it corrected or updated without undue delay. Please let us know if you believe we are holding incorrect details about you, and we will put it right.

  • Erasure: You have the right to request that we delete your data in certain circumstances – for example, if the data is no longer necessary for the purposes for which it was collected, or if you withdraw consent and we have no other legal basis to continue processing it, or if you object to processing and we have no overriding legitimate grounds to continue. This is often called the “right to be forgotten.” Note that this right is not absolute; sometimes we may need to retain certain information if required by law or if we have compelling legitimate grounds to keep it (we will explain this to you if applicable).

  • Restriction of Processing: You can ask us to restrict the processing of your data in certain situations. This means we would still store your data, but temporarily refrain from using it or processing it further until the restriction is lifted. For instance, you might request a restriction if you contest the accuracy of the data (while we verify it), or if you have objected to our processing (while we consider your objection), or if processing is unlawful but you prefer that we restrict use of the data rather than delete it.

  • Data Portability: For personal data that you have provided to us, and which we process by automated means based on your consent or for the performance of a contract, you have the right to request that this data be provided to you in a structured, commonly used, machine-readable format (for example, a CSV file). You also have the right to request that we transmit this data to another controller (where technically feasible). This right mainly applies to information you have given us directly (e.g. your contact details and profile information) rather than data we have created.

  • Object to Processing: You have the right to object to certain types of processing of your data. In particular, you can object to processing that we undertake based on legitimate interests (including any profiling based on those interests). If you object, we will stop processing your data for that purpose unless we can demonstrate compelling legitimate grounds for the processing that override your rights and interests, or unless we need to continue processing for the establishment, exercise, or defence of legal claims. You also have an absolute right to object to direct marketing at any time. This means if you object to or unsubscribe from our marketing communications (or withdraw a previously given consent), we will cease using your data for marketing purposes immediately.

  • Withdraw Consent: If we are processing any of your data based on your consent, you have the right to withdraw that consent at any time. For example, you can withdraw your consent to receive marketing emails by clicking the “unsubscribe” link in any of our newsletters or by contacting us directly. Withdrawing consent will not affect the lawfulness of any processing we carried out before you withdrew, and it will not affect processing of your data under other legal bases (for example, it will not remove your data if we have to keep it for legal reasons).

  • Not to be Subject to Automated Decisions: As noted, we do not carry out fully automated decision-making (including profiling) that has legal or similarly significant effects on you. If we ever decide to use your data for automated decisions without human involvement, we will ensure such use is permitted by law and that you have the right not to be subject to those decisions. In any case, you would have the right to request human intervention and to express your point of view or contest the decision.

  • Complaint to Supervisory Authority: If you believe we have not complied with our obligations under data protection law, you have the right to complain to the UK’s supervisory authority, the Information Commissioner’s Office (ICO). We would appreciate the chance to address your concerns first, so please do contact us with any issues. However, if you are not satisfied with our response, you can contact the ICO. The ICO’s website is www.ico.org.uk and their telephone helpline number is 0303 123 1113.

You can exercise any of your rights above by contacting us using the contact details provided in the “Contact Us” section at the end of this policy. We may need to verify your identity before fulfilling certain requests (to ensure we do not disclose data to the wrong person), and we will respond to your requests within the timeframes required by law (usually within one month). In general, you will not have to pay a fee to exercise your rights. However, if a request is unfounded or excessive (for example, repetitive), we may charge a reasonable fee or decline to comply, as permitted by law.

Data Security and Storage

We understand the importance of keeping your data secure. We have implemented appropriate technical and organisational measures to protect your information from unauthorised access, loss, alteration, or disclosure. These measures include:

  • Secure Infrastructure: We store your data on secure servers, and our website uses HTTPS (SSL/TLS encryption) to ensure that data transmitted between your device and our site is encrypted. You can verify this by looking for the padlock symbol in your web browser’s address bar when visiting our site.

  • Access Controls: Access to personal data within our organisation is restricted on a need-to-know basis. Only employees, contractors, or service providers who need access to your information to perform their duties are granted such access. All staff who handle personal data are required to follow confidentiality obligations and have training in data protection.

  • Protection Against Threats: We use firewalls, anti-virus software, and other security technologies to prevent unauthorised access or malware attacks on our IT systems. We also keep our software and website platform up-to-date with security patches to reduce vulnerabilities.

  • Data Minimisation: We only collect and keep the personal data that we need for the purposes stated in this policy. Any sensitive information (if we ever collect such data) would be encrypted or pseudonymised when stored, and we avoid storing personal data in plain text formats. We regularly review our data holdings and minimise what we retain.

  • Regular Monitoring: We monitor our systems for potential vulnerabilities and attacks, and we carry out testing and reviews of our security measures periodically. In addition, our third-party service providers are vetted for strong security practices (for example, our hosting provider maintains robust physical and network security standards).

  • Physical Security: Although most information we hold is digital, any physical documents containing personal data (for example, printed contracts or notes) are stored securely in locked cabinets with controlled access.

While we strive to protect your information, please note that no method of transmission over the internet or method of electronic storage is completely secure. However, we continuously work to improve our safeguards and will promptly investigate and address any security incidents.

In the unlikely event of a data breach that poses a risk to your rights and freedoms, we will notify you and the appropriate authorities (such as the ICO) as required by law, and we will take all necessary steps to mitigate the impact of the breach and prevent it from happening again.

International Data Transfers

Your data is principally stored and processed within the United Kingdom. We do not routinely transfer or store personal data outside the UK. Our main operations, staff, and systems are all based in the UK, and as noted, our website is hosted on UK servers.

However, some of the third-party services we use may involve data being transferred or accessed outside of the UK. For example, Google and Facebook are US-based companies, and information collected through Google Analytics or Facebook Pixel on our site may be processed on servers in the United States or other countries. Similarly, if our email marketing or CRM providers are based outside the UK or have servers in other regions (such as the EU or US), there could be international data flows when they process your information.

Whenever we (or our service providers) transfer your data outside of the UK, we will ensure that appropriate safeguards are in place to protect it, under UK data protection law. These safeguards may include:

  • Adequacy Decisions: We may transfer data to countries that the UK government (or the ICO) has officially deemed to have an adequate level of data protection. For example, at the time of writing, all countries in the European Economic Area (EEA) are considered adequate for data transfers from the UK.

  • Standard Contractual Clauses: If we need to transfer data to a country that is not covered by an adequacy decision (such as the USA, in certain cases), we will use standard data protection clauses approved by the UK (Standard Contractual Clauses) in our agreements with the receiving party. These clauses legally oblige the recipient to protect your data to UK/EU privacy standards.

  • Additional Measures: We may also implement additional technical and organisational measures as needed. For instance, we might ensure data is encrypted during transfer and storage, or require the recipient to adopt specific security controls. Some of our providers may also participate in recognised frameworks (such as the EU–US Data Privacy Framework and any UK extension of it, if applicable) that facilitate secure data transfers.

By using our services or interacting with our site, you understand that your data may be transferred to our trusted third parties as described above. We will always do our utmost to ensure any such transfers are lawful and that your data remains protected. If you have questions about international data transfers or want more information about the specific safeguards, please contact us.

Changes to this Privacy Policy

We may update or revise this Privacy Policy occasionally to reflect changes in our practices, legal requirements, or other operational reasons. If we make significant changes, we will post a prominent notice on our website or notify you by other appropriate means (for example, if you are a client or subscriber, we might email you to inform you of the update). We encourage you to review this page periodically to stay informed about how we are protecting your data.

This policy is effective as of March 2025. Any updates will be indicated by a revised “last updated” date. Your continued use of our website or services after any changes to this Privacy Policy will be deemed acceptance of those changes.

Contact Us

If you have any questions about this Privacy Policy or about how we handle your data, or if you wish to exercise any of your rights, please do not hesitate to contact us:

WiiZARD MARKETING (WiiZARD GROUP LTD)

Address: Office 28, Cranbourne Drive, Church, Accrington, BB5 4DH, United Kingdom

Phone: 01254 449194

Email: Use any contact form provided on our website: wiizardmarketing.co.uk

We will be happy to assist you with any queries or concerns you may have.

Click To Call 01254 403124
Wiizard Marketing
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